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   Marketing
   Sales
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   Work 

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WHICH ONES TO READ FIRST:  There are a number of good books out there, but it is important to read them in priority order.   Some are absolutely essential to a good education in life management, so they will be given a priority rating above others.  You should read the prioritized (A-B) and then the asterisked books if the area is relevant.  However, all the books are excellent.  
                                                                                                                                      
(Print this page and then mark off which ones to order through the link to Amazon.com.)

FOR THE WEBSITES AND SERVICES MENTIONED, INCLUDED WITH THE BOOKS RECOMMENDED,  GO TO RECOMMENDED WEBSITES AND SERVICES SECTION FOR DESCRIPTIONS

PRESS SELECTION IN CONTENTS BELOW TO LINK TO RIGHT AREA OF THE LIST:
                                                                                                                          

 
BOOKS - Best multiple book authors:  Brian Tracy and John Maxwell.


  BUSINESS

       See the 80/20 books under life management.
      
       Books on startups and other business related topics:   Business Contents,Links

              Business Contracts Kit For Dummies, Richard D. Harroch.  Should save you alot of
              mistakes.  Get it and use it, but have an attorney check it as a consultant (cheaper).
             *The E-Myth Revisited, Michael E. Gerber, a classic for the entrepreneur, business
              owner; must read.
              Getting Past No: Negotiating Your Way from Confrontation to Cooperation, William Ury. 
              Highly, highly related negotiation strategy.  Similar to the next book.
              Getting To Yes, Roger Fisher and William Ury - Win-win negotiation based on the
              Harvard Negotiation Project.  I used it very, very successfully in a sensitive, difficult
              situation.
              Getting Rich Your Own Way, Brian Tracy - Mr. Summary, he always writes a good book.
              The Goal, Eliyahu M. Goldratt - A classic, told in story format it is highly educational on
                 ongoing improvement, you as a bottleneck, and some clever ways of increasing
                 productivity.
              The Lazy Man's Way To Riches, Richard Gilly Nixon - A classic - Includes an on-line
              workbook and covers how to make money and who you need to develop yourself to be -
              a masterpiece.  Includes how to get the internet part going.
              Ultimate Small Business Advisor, Andi Axman - How to, plus much wisdom and quite a
              bit about practical marketing.
              Your Coach [In A Book], Mastering The Trickiest Leadership, Business, And Career
              Challenges You Will Ever Face, Robert Hargrove, Michel Renaud - Has you creating
              beyond belief from declaring an impossible future to systematic breakthroughs.  An
              important read that will cause things to happen for you.

     Sources: Recommend any of the books through the Harvard Business School Press.  Love the
       coverage in the Harvard Business Essentials series, and all are good:  www.hbspress.org 
       Also makes business tools available online:  elearning.

Website: *The Strategic Coach.  Managing your business life more productively.  Brilliant.

  MARKETING
 
            *Getting Everything You Can Out of All You've Got, Jay Abraham.  A vital marketing
               book with many breakthrough ideas on how to leverage your already existing contacts
               and opportunities.
              Marketing Playbook: The Manual For Growing Organizations - 102 Of The Best Marketing                  Plays To Get Your Sales Team Across The Goal Line, John M. Fox - "...takes you
                 inside the minds of marketing's best and brightest.  It gives you insights and ideas to
                 fuel your business' growth." Rieva Lesonsky, Editorial Director, Entrepreneur Magazine.                   Provides index of other marketing experts and proven marketing vendors.

  SALES

            *Endless Referrals - Network Your Everyday Contacts Into Sales, Bob Burg - A classic,
                 learn everything in it, even how to train others to be referral ambassadors!
             Make Your Contacts Count - Networking Know-How For Cash, Clients, and Career
                 Success, Anne Baber and Lynne Waymon - Don't leave home without it!  It positions
                 you and ellls you how to do it effectively rather than the normal random way!

  CAREER

       See the 80/20 books under Life Management.
       StrengthFinders 2.0, Tom Rath - The current main book on strengths.
       What Color Is Your Parachute? A Practical Manual For Job-Hungers And Career-Changers,
          Richard N. Bolles - THE book to read to find the right job for yourself.  See also the website
          for the aptitude testing: Johnson O'Connor Research..
      Also excellent:  Go Put Your Strengths To Work, Marcus Buckingham

      Work + Life - See description under Work.

Website:  *Aptitude testing:  Johnson O'Connor Research Foundation - Know your aptitudes first
                and then select what you should do to fit you!  Great returns in productivity and
                satisfaction. 

  WORK

                          
               The Soul of Work: A Quest For The Transcendent, S. Louise Underdahl - Excellent book
                  for adjusting attitude toward work AND the content of your work for greater fulfillment
                  and happiness.
               Work + Life - Finding The Fit That's Right For You, Cali Williams Yost - Good step by
                  step source for determining the work life and career you want, through everything from
                  personality fit, interests to ego, fears and financial considerations.

                                                                                                                    

INFORMATION, WEBSITES, SERVICES RELATED TO
BUSINESS, CAREER AND WORK

All of the items below are recommended for your consideration only.  We, of course,  do not guarantee any of them or own any of them.

BUSINESS

    Coaching

            StrategicCoach.com - Managing your business life much more productively.  Brilliant!

    Tools to use in business, directly on the website

            Harvard Business School Press - From calculating the long term value of a customer to any
               area of business.

CAREER

*JOHNSON O'CONNOR RESEARCH FOUNDATION - Aptitude testing beyond!

   Self Assessment

         Personality tests

                www.careerdiscovery.com (small fee)
                www.discoveryourpersonality.com
                www.keirsey.com
               



                                                                                                           


RESOURCES FOR
BUSINESS AND WORK-RELATED

In Association with Amazon.com
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Business Novels:

The Goal, Eliyahu M. Goldratt
The Fountain Head, Ayn Rand
Atlas Shrugged, Ayn Rand


See also the relevant subject section, as some resources may be included there.
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Choosing The Right Career/Business Contents/Links - A "directory" to some relevant pieces.